SOCIAL MEDIA

In today’s digital age, social networks have become an indispensable part of business or brand promotion. They are free, accessible to everyone and offer huge potential to reach a wide audience. However, to get the most out of social media, you need to manage it strategically. This means that it is necessary to define goals, develop a content plan, engage in communication with the audience and monitor results.

Each social networking platform has its own specific characteristics and audience. It is important to choose platforms that are relevant to the desired target audience and the type of content to be marketed.

Clearly defined goals will help to develop a strategy and measure success. The content plan includes a variety of formats, such as text posts, images, videos and stories. It is important that the content is relevant and corresponds to the goals of the posts.

Social networks are a two-way street. Answering comments, messages and questions is essential. This helps, to a great extent, to build a relationship with the audience and increases their engagement.

It’s important to track key performance indicators (KPIs) to see the impact of your posts. The use of relevant hashtags, visually attractive content and consistency in posting content increase the visibility of posts.

Managing social networks can be a time-consuming process, but with effort and strategy, it yields outstanding results.

G Point collaborates with Lidija Arsenin, the founder and owner of CONTENT STUDIO, a proven expert in social networks, who successfully runs campaigns for Radio Television of Vojvodina, the Forever company and other big brands. The price of training for managing social networks, as well as the services of creating profiles, copywriting, videography and managing profiles on social networks is subject to agreement and depends on the needs of each client.