MEDIA MONITORING

Media monitoring is a PR activity that includes processes, techniques and tools used to promote a brand and a client’s activities. It is necessary to distinguish media monitoring from media monitoring and PRESS clipping, which are an integral part of media monitoring in the modern, digital world.

Media monitoring provided by G Point involves recording the activities of the company or organization, as well as their announcement and careful and balanced publication through TV and radio programs of selected broadcasters, with a constant presence on social networks. This includes constant monitoring of the media using AI for the purpose of creating a PR strategy and its correction, if there is a need for corrections due to changes in social or market circumstances.

The price of media monitoring is formed according to the requirements of each client. G Point leaves PRESS clipping to verified agencies, and processes its results together with the client’s representative in order to create a further PR strategy.